Privacy-focused, Google Chrome fork Brave today teamed up with TAP Network, which will allow users to redeem BAT tokens for gift cards at major retailers.
Recently, I wrote about the Brave team’s report on the data collecting and bidding practises in government-associated websites in the United Kingdom. The conclusions in that report were shocking, as it was found that many of the nation’s council webs…
Brave Browser, the privacy-oriented browser, now automatically redirects users to check out archived versions of pages that were removed from the web.
For everyone curious and learning about Brave. This is a little feedback from what I’ve been learning about Brave.
Brave Users Can Now Redeem BAT for Real-World Rewards from Top Brands in the TAP Network.
Brave Software, makers of the innovative Brave browser which combines privacy with a blockchain-based digital advertising platform, and TAP Network, the Rewards-as-a-Service technology company, today announced that Brave desktop users can now redeem Basic Attention Tokens (BAT) for real-world rewards offered by over 250,000 top brands and merchants in the TAP Network. The collaboration makes token utility redemption a reality for Brave users, and connects brands with an engaged consumer audience while respecting their privacy.
Brave is certainly giving away BAT for free–that’s the whole purpose of the UGP, but I don’t entirely understand where the value is coming from. I have anecdotal evidence from a Brave user who earned around $25 worth of BAT (at current exchange rates) from just browsing the web normally over the course of a month. The idea that a single user browsing the web could have earned Brave anywhere near $25 in ad revenue is (coming from someone who worked in the ad industry for a couple years) completely absurd.My little scheme didn’t really play out as I had imagined. Will Brave’s? I don’t know. I just know that I’m not going to use their browser any time soon.
Brave’s daily active users have tripled in 2019 to reach 3.3 million, while the number of verified publishers recorded a 12x increase.
BAT gets BRONZE
This page tracks the growth, development, and ongoing impact of the Brave Rewards program, and the associated Basic Attention Token.